After doing some comprehensive research on the competitive landscape for its client Avis, Madison Avenue agency DDB (Doyle Dane Bernbach) came to the conclusion that Hertz was far and away No. 1 in the field, and that it would be impossible for Avis to capture the leading position based on an ad campaign alone.
The squeeze on agency margins that we have witnessed on Madison Avenue in recent years will lead to something resembling the demise of the studio system in Hollywood.
If Levy has hardly been known on Madison Avenue, it is perhaps because he played second banana to the agency's flamboyant founder, the late Marcel Bleustein-Blanchet. (The company name comes from publicit, which means "advertising, " and six, for 1926, the year it was founded.) Lvy burst onto the public scene as he assumed more control of the agency group.