His team even allocated ads in games like Burnout Paradise and Madden NFL 09 to connect with a younger audience.

他的团队甚至在诸如bur nout Paradise、Madden NFL 09那样的游戏里安插广告，以便与年轻的用户形成联系。

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Brett Favre came out of retirement to play for the Jets the year he was on the cover of Madden NFL 09.

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Favre was on the cover of "Madden NFL 09" back in 2008, which marked the 20th anniversary of the bestselling game franchise.

CNN: Brett Favre returns to the gridiron for 'Madden'

Last August, just before the release of Madden NFL 11, former NFL player Tony Davis sued EA on behalf of 6, 000 retired players for using their likenesses in Madden NFL 09 without paying them.

FORBES: Madden Creator Sues Electronic Arts for Millions in Royalties