The stock launching system is a macroscopical concept which entails specific launching system, method, price fixing method as well as a series of internal and external marketing environment.

股票发行机制是一个宏观的范畴，不仅指具体的发行制度、发行方式、定价方法，还包括一系列的内外部市场环境。

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Macroscopical environment of Real Estate market is complex and changeable, and its influence to marketing behaviour of Real Estate enterprises is indirect and difficultly grasping.

房地产市场宏观环境复杂多变，它对房地产企业营销行为的影响间接而难以把握。

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This paper presents the basic analysis of domestic ICT marketing in view of macroscopical, middle, microcosmic environment by using marketing environment analysis method.

本文试图运用市场环境分析方法，从宏观环境、中观环境、微观环境几方面对国内ICT市场进行了初步的分析。

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