First, the harbor area, low transportation cost is the biggest lure to attract business factors.

首先，港口地带的低运送成本是招引商贸的最大引诱要素。

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Startup companies, by definition, aren't going to attract A-level talent without the lure of that talent's being able to land a share of the gains if the companies hit the jackpot.

FORBES: Fact and Comment

But as competition from other financial centers intensified, London let its standards slip, relying on its fabled light-touch regulation and the lure of deep pools of passive money to attract businesses that ordinary British savers should never have been exposed to.

WSJ: London Needs Full Inquest