Therefore, customer loyalty has played the key role in companies' core competition and now companies' emphasis is switching form on traditionally expanding market shares to customer retention.

正因为如此，企业关注的竞争重点也从不断扩大市场占有率转到了顾客保留和顾客占有率上来，越来越注重顾客忠诚。

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He said Loyal3 is also in discussions with companies to sell shares using such currency as discount cards or loyalty points.

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