An advertising slump has hit local newspapers much harder than national papers or other media (see chart).

从图表里可以看到，地方报纸广告支出下降的幅度要远大于全国性报纸或者媒体。

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Advertising : the right to enjoy the company of national , local, single-store 's media advertising support;

广告宣传权：享有公司规定的全国性、地方性、单店媒体广告宣传支持；

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Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

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Local revenue is considered any team income not attributable to national or league-wide revenues, and it includes components like tickets, concessions, advertising, sponsorships and local media deals.

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Online advertising and digital direct media are expected to outperform local media, according to the firm.

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