For marketers, that event might look like a hook to reach a captive audience, but there is a fine line between appearing empathetic and appearing opportunistic.
Whether living in a Cheung Kong apartment, switching on a Fortress appliance powered by Hong Kong Electric, buying groceries at Park 'N Shop or toiletries at Watson's, listening to Metro Radio, or, soon, connecting via a PCCW-HKT line, people in the Special Administrative Region are a captive market.