That's a tribute to Ford's new cars like the Ford Fusion and Lincoln Zephyr, but the decline in truck sales will hurt profits.

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The Lincoln Zephyr and Mercury Milan sedans also debut this fall, followed next year by two crossovers, the Ford Edge and the Lincoln Aviator.

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For example, Ford just announced they are changing the name of the new Lincoln Zephyr sedan, which just came out last fall, blowing the entire momentum of the introduction year.

FORBES: Magazine Article