We'llsee a testof that when we get earnings reports from consumer-goods stalwarts PepsiCoCoca-Cola (KO, news, MSGS) onTuesday and Wednesday, respectively.
Penney (nyse: JCP - news - people ) and Coca-Cola 's (nyse: KO - news - people ) Brazil unit, have signed on for Microsoft's test of the program, hoping it will lead to "smart" ad spending that will target only ready buyers.