Still, many airline executives suggest they will wait to see how passengers react when flying with pioneers such as Kingfisher.

不过，许多航空公司的高管表示，他们将持观望态度，看看乘坐翠鸟航空等先行者的飞机的乘客反应如何。

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The deal will help Mr Mallya reduce United Spirits' debts and free up funds for his embattled Kingfisher Airline.

BBC: Diageo buys majority stake in India's United Spirits

Mallya may very well be one of the most beloved and popular billionaire businessmen in India, but his status has done nothing to help keep Kingfisher Airline solvent.

FORBES: Billionaire's Kingfisher Airlines Loses Supreme Court Plea; Can't Pay Workers

"Given the sheer size of India and its booming economy it should be on the Formula One calendar, " declared Dr Vijay Mallya, Kingfisher airline and beer tycoon, and owner of the Force India F1 team.

CNN: F1 turns to India as a force for the future