Backed by a posse of Mickey, Minnie, and Pluto, the Walt Disney Co. is looking to do what IBM never could: successfully market a computer system designed specifically for kids.

在米老鼠、米妮和普路托等一批卡通形象的支持下，华特迪斯尼公司正期望做IBM永远不可能做的事：成功地销售专门为孩子设计的计算机系统。

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Disney had to change their phones to make them 'more grown up' as kids get more sophisticated.

由于现在的孩子变的更加成熟了，迪斯尼公司不得不改换他们的手机，使手机“更加成熟”。

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The kids' shrines are filled with Disney characters, coke bottles, toys and poems.

孩子们的神龛填满了迪斯尼人物，可口可乐，玩具和诗歌。

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Already one Star Wars-related project is in the works for kids network Disney XD.

CNN: ABC to look at 'Star Wars' live-action TV series

Every week at its warehouse in Menlo Park, California some 10, 000 sheets of stamps, tens of thousands of posters and 20, 000 T shirts--almost every shirt unique and distinct from all the others--roll off the presses, sparkling with freshly printed images of cute kids, Disney characters, landscape shots and catchy tag lines (sample:"Not everything's flat in Lubbock, "reads the chest-high line on one).

FORBES: Zazzle It

Earlier this year, Nickelodeon lost the top spot in kids programming to Disney.

FORBES: Viacom's Earnings Will Depend On Better Programming Paying Off