So in summery: Large text is great as title text try to work in a few keywords for SEO but don't write a whole page in 28 font or your visitors might not be too happy.

所以总结一下：大的字体做为标题是很好的，试着给SEO一些更加精简有效的关键字，但也不要全篇的都是28号字，不然访客会很不开心的哦。

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Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling themselves.

搜索用户很少通过第一次搜索就能到达你的网站。 因此，SEO如果说 可以通过一次优化就能让用户搜索某些流行关键字（词）到达你的网站，那可能是在骗自己。

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However, these early black hat SEO techniques weren't completely successful because the keywords often didn't match the actual content on the page and mislead both search engines and users.

这些早期的黑帽SEO技术未能取得完全的成功，因为关键词常常与页面上的实际内容不符，这误导了搜索引擎和用户。

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As mentioned in the previous post of what to focus on when measuring SEO which included URLs and indexed pages, landing pages, the second part of the SEO health check consists of keywords, organic search traffic, and how to interpret all of your data.

FORBES: SEO Health Check: Examining the Data that Matters