For older girls there's the now-single Barbie, whose 2004 breakup with Ken was overseen by Ben Affleck's publicist, Ken Sunshine.

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And though Ken Sunshine, a veteran publicist whose clients include Ben Affleck and Leonardo DiCaprio, calls the always-present flashbulbs "obtrusive to the point of insanity, " readers are drawn to the real-life element of these images, explains Harvey Levin, managing editor of Time Warner 's (nyse: TWX - news - people ) entertainment news Web site TMZ.com.

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He sent in an up-and-coming young executive, Ken Lewis, to run the Sunshine State business.

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