"I spent a lot of time studying American fast-food merchandising and had heard how Chinese and Russians lined up for hours just to get their first McDonald's hamburgers, " says Oshima.
Just as the classic New York diner serves everything from chicken Cordon Bleu to gyros and hamburgers, so Ootoya presents seemingly the whole of Japanese cuisine yakitori, noodles, sushi, hot pots, and, for that matter, hamburgers.