For one, though the presiding deity of the Juna Order for men is Dattatreya, (a three-faced minor god) we are thinking of incorporating Dattatreya's mother Anusuya as our presiding deity.
Part of his popularity flows from being one of the first Westerners to be initiated into the secretive Juna order of monks, the largest of the 13 powerful sects that control religious affairs at the Kumbh festival.