The Johnson School of Business at Cornell, for example, has set up a programme that links MBAs with short-term projects over the summer.

如同康奈尔大学的约翰逊商学院建立起的夏季MBA毕业生与短期工作联接的计划。

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“Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers,” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.

对强生公司来说，没有什么能比人们对于它的品牌信任更为珍贵的了。

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“Nothing is more valuable to Johnson &Johnson than the brand bond of trust with consumers, ” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.

对强生公司来说，没有什么能比人们对于它的品牌信任更为珍贵的了。

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The Johnson School of Business at Cornell, for example, has set up a programme that links MBAs with short-term projects over the summer.

ECONOMIST: Recruitment

When Eric Johnson of the Tuck School of Business at Dartmouth College and his fellow researchers went through popular file-sharing services last year, they found files that contained health-related information as well as names, addresses and dates of birth.

ECONOMIST: Companies and information