Players like Magic Johnson and Michael Jordan were worth millions of dollars in commercial advertising spots for athletic equipment manufacturers, a trend which continues to this day.

像魔术师约翰逊和迈克·乔丹这样的球员替运动用品商拍广告片，身价都有几百万美元，这种风潮一直持续到现在。

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Bryant is now in the exclusive company of players who dominated their generations: Bill Russell, Wilt Chamberlain, West, Elgin Baylor, Abdul-Jabbar, Magic Johnson, Larry Bird and Michael Jordan.

现在的科比是他这个时代中唯一一个可以和称霸当时的前辈拉塞尔、张伯伦、韦斯特、贝勒、贾巴尔、魔术师、伯德、乔丹相提并论的人。

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I've admired a lot of people. People such as Magic Johnson, Michael Jordan, 13 Emmitt Smith. But the two people that I admire the most are my mother and my father.

我崇拜很多人，如魔术手约翰逊、迈克尔·乔丹、埃米特·史密斯，不过我最崇拜的两个人是我的妈妈和爸爸。

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When the NBA began to explode in popularity in the 1980s and 1990s (thanks to Magic Johnson, Larry Bird and, eventually, Michael Jordan), television rights fees escalated in concert.

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With no competition from EA Sports yet again this year, things were looking good until the NBA lockout. 2K Sports knew that was coming and focused on NBA legends like Michael Jordan, Magic Johnson, Larry Bird, and Dr. J for the cover as well as new gameplay modes.

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That wasn't worth much at first, but thanks to Magic Johnson, Larry Bird and, eventually, Michael Jordan, the NBA exploded in popularity in the 1980s and '90s.

FORBES: Magazine Article