Even in venerable Jermyn Street, sales are down.

甚至在令人尊敬的杰明街，销售也在下滑。

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Jermyn Street houses some of the most traditional businesses that the city is famous for , and in their own way, these retail outlets make up a microcosms of the variety that London offers.

杰明街上有一些伦敦著名的老字号商店，这些零售店以其特有的方式组成了伦敦所赋予的多姿多彩的生活的缩影。

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"It starts with a great location, whether that's Jermyn Street [in Mayfair] or out here in beautiful countryside," he says. "Then it's about serving the kind of food your customers want to eat."

“这都始于绝佳的地理位置，不论是(伦敦上流住宅区梅菲尔)的哲曼街还是这里美丽的乡村，”他说，“然后是供应你的顾客想吃的那种食物。”

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As I sink into one of the leather chairs in the shop off London's Jermyn Street, he begins by preparing my beard with a "skin food" in this case Trumper's soft, rose-scented coral cream.

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