Jean-Bernard Levy, Vivendi chief executive, said: "This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector."

威望迪总裁Jean - Bernard Levy说：“这次联合是威望迪的一步重要战略，也表明了我们扩展娱乐部门市场的决心。”

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Its chief executive, Jean-Bernard Levy, says it will exploit the internet to distribute its content, but not as a general-purpose advertising medium.

ECONOMIST: Big media and the internet