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His off-course appetite for helicopters, deep-sea fishing and scuba and skydiving fortified the legend-allowing him to hobnob with the likes of the Australian media magnate Kerry Packer, Jack Welch and Bill Clinton and win lucrative endorsements from Chevrolet and Titleist, the golf-equipment maker.
FORBES: Norman's conquest
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"You were witnessing history, " he went on, noting the match-ups: Willis Reed and Wes Unseld, Bill Bradley and Jack Marin, Dick Barnett and Kevin Loughery, Dave DeBusschere and Gus Johnson.
WSJ: Dishing and Swishing at Clyde's
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Over the years, it drew New York socialites, Chicago beef barons, European aristocracy, Gary Cooper, Lana Turner, John Wayne, Jack Nicholson, the Eagles, and Bill Murray.
FORBES: A Colorado Crown Jewel, Better Than Ever: Hotel Jerome In Aspen