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Known for its four-stroke 90-degree V-twin engines and its unique valve design, Ducati has carved out an impressive racing record, highlighted by its 2007 Grand Prix World Championship win.
WSJ: At the Heart of Ducati
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G-SHOCK brand remains extremely popular among consumers and adventure enthusiasts around the globe thanks to its distinctive, unique design, rugged toughness and practicality, even under severe environmental conditions.
ENGADGET: Casio trots out world's slimmest shock-resistant digicam: EX-G1 (video)
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Plus, because they would be made from different billboards, each would feature its own, unique design, So, he started calling up billboard companies, asking if he could have their used material.
FORBES: What an Idea: Surfboard Bags from Billboards