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Though he originally signed on to back an internet-only news outlet, with Brown at the helm, Diller became convinced that a hybrid play was the way to go, to the point that, when the merger with Newsweek seemed to have fallen through, he told analysts IAC would buy or start its own print magazine.
FORBES: Newsweek Going Digital-Only; Layoffs Coming
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Called For Women, the magazine sold out its initial print run of 60, 000 in one day, and 600, 000 copies within a month.
FORBES: Off Beat
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Newsweek Digital is its own brand now, connected to the print magazine only by a small volume of duplicated copy, a few big-name writers and the wispy tendrils of history.
FORBES: Newsweek and me