But one challenge for Apple's sales this year is that its most recent models do not represent a big leap from the previous generation.

但今年苹果在销售方面面临着一个挑战：它最新推出的机型与上一款相比并没有特别大的进步。

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It understands that an entirely different eurozone and European Union may be needed to save its currency, but it shies away from a "big leap" that might not have the backing of the people.

BBC: Europe's long, uncomfortable summer