The scams struck at the heart of its brand.

这些骗局撞击在它的品牌要害。

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It can also use its brand name to sell all sorts of products.

也可用品牌优势销售不同种类的产品。

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Nivea is using its brand strength to win loyalty in emerging markets.

妮维雅正利用它的品牌号召力在新兴市场赢得忠实用户。

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Faulkner says rebranding may be needed. "There are serious doubts about whether BP can retain its logo and its brand name in the way it has."

VOA: standard.2010.07.27

But after years of building loyalty, the Japanese company may have put its quality brand name at risk, at least temporarily.

VOA: special.2010.02.05

And it may sell its Hummer brand to a heavy equipment company in China.

VOA: special.2009.06.05

As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.

ENGADGET: Atari and Zynga team up to reboot Breakout in 'Super Bunny Breakout' on iOS

Among much else, SsangYong desperately needs to refresh its lineup and rebuild its brand image.

FORBES: The Global 2000

Then Apple can leverage its brand promise to create shine on any new product.

FORBES: Apple Cash, Margins And Innovation: The Obvious Strategy