It's also too easy for those deep-pocketed companies who can afford to maintain a social media presence to buy more likes and come out on top.

CNN: Heather Kelly,

The level of the designer's participation varies, too: In some projects it's only skin-deep, but in others it extends down to faucets.

FORBES: The Glamour Factor

It's a bit too prescriptive, and it sounds otherworldly at a time of deep spending cuts in Britain.

ECONOMIST: Who looks after the children?