If it succeeds, the software giant may be tempted to make more incursions into the competitive market for home-entertainment hardware.

如果Xbox 360畅销，这位软件巨头将进一步跻身家用娱乐硬件市场，参与竞争。

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While the exact hardware specs are not quite clear yet, it does seem logical that Amazon would like to push its eBook reader into this market segment.

具体的硬件指标我们尚不清楚，但是亚马逊有理由进入这个市场。

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Unusually for Microsoft, the software company will make the computer's hardware through contract manufacturers, and sell it to commercial customers before tackling the consumer market.

对微软而言，不同寻常的是它将委托合约制造商制造这款电脑的硬件，而且先面向商用客户销售，再打入消费者市场。

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Nokia's new smartphone doesn't match Apple's iPhone in terms of services and application availability, but it could still sell well in the wider smartphone market because it offers good hardware for its price, Mr. Johansson said.

WSJ: After Delay, Nokia Ships Smartphone

It marks Microsoft's entry into the PC hardware market, posing competition to other computer manufacturers.

BBC: Surface tablets start shipping ahead of Windows 8 launch

By contrast, Apple proved in the past that it could reap huge hardware profits by attacking a big market with a new product for which customers would pay a price premium.

FORBES: Why Wall Street Loves Amazon, Not Apple