They have stopped inefficient unit growth, even closing stores, and are investing to improve distribution, ITcapabilities, and their factory outlet system.
Botnet attackers commandeer personal computers as part of a large network of "zombie" computers that, on command, target companies for spam attacks to cripple ITcapabilities.
Further, those ITcapabilities can be applied to new questions, and new information that would be routinely transferred from the CITO to the business, which could then start a process of innovation.