However we reported in January that Mturk isn't being used as much as the initial hype period in Nov-Dec 05.

无论如何，我们一月份报导的Mturk没有使用像十一到十二月5日那样的首写字母大写宣传。

youdao

After the panda pair settle into their new home and the initial hype fades, the focus will turn to babymaking.

熊猫在新家里安居，并且起初天花乱坠的宣传褪色之后，关注焦点将转向它们的繁殖。

youdao

Highlight may be an even bigger poster child for a startup whose initial hype came and went, and now finds itself struggling to keep its media mojo.

FORBES: Startup Sustainability

Gamification is near the peak of Gartner Hype Cycles and like most new trends and technologies, the initial hype surrounding the trend creates unrealistic expectations for success and many poor implementations follow.

FORBES: The Gamification of Business

What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions.

FORBES: IBM Releases 'The State of Marketing 2011,' Analyzes Usage of Social & Mobile