The auction featured more than 200 pieces of pop memorabilia, including an autographed letter sent by John Lennon to an Indian fan and a stage suit worn by Eric Clapton.

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Coleman fans who visit the site, also known as UnderGround Online, can make donations and participate in an online auction of Coleman's personal items, including an autographed spatula, and items donated by New York Yankee Derek Jeter and other celebrities.

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As I walked out the door that afternoon with my autographed Bogie head cover , I thought that these are lessons applicable to any workplace, including my own at SAP .

FORBES: Connecting marketers to the Forbes audience. What is this?