There are two big joy in life, one is after having can savor, secondly, the pursuit of feel full.
人生有两大欢乐，一是拥有后可以细细品味，二是追求之中的备感充实。
The greatest joy of human life does not exist in possession but in the process of pursuit.
人生最大的快乐不在于占有什么，而在于追求的过程。
Generally speaking, the customer in consumer often can rational choice, but also will have joy of whimsicality and affection, the pursuit.
一般来说，顾客在消费时经常会进行理性的选择，但也会有对狂想、感情、欢乐的追求。
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