These expanding media forms reflect dramatic changes in the way consumers perceive and absorb marketing messages.
这些传统付费媒介之外的媒介形式,说明消费者认知和理解营销信息的方式已出现巨大变化。
Critics who worried that all the changes — especially in marketing — would have an unsettling effect were quieted by GM's 25% sales increase in the first quarter.
在通用汽车公布了今年一季度的销售业绩(即同比上升25%)之后,那些担心方方面面的变化——尤其市场营销的变化——会带来灾难性后果的批评者不敢妄加评论了。
Making small changes in the marketing mix is typically considered to be a tactical change.
市场营销组合的小变化统称被认为是战术转变。
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