When companies buy other companies for more than the worth of their assets, they have to record that value somewhere, and it gets stuck in goodwill.

如果某家公司收购另一家公司的价格超过了后者的实物资产价值，它就得从别处来填补这个缺口，此时它们往往会选择商誉。

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In goodwill accounting, the internally generated goodwill's accounting confirmation question has been the topic which the people debate unceasingly.

在商誉的会计不足中，自创商誉的确认不足一直是人们争论不休的话题。

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A friendly nod or a wave of acknowledgement in response to an act of courtesy helps to create an atmosphere of goodwill and tolerance so necessary in modern traffic conditions.

对礼貌行为的友好点头或挥手感谢有助于创造带有善意的宽容氛围，这在现代交通条件下是非常必要的。

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Five years later she led the United States women's basketball team in the Goodwill Games and FIBA World Championship.

VOA: special.2009.03.29

In 1958 she was appointed a delegate to the United Nations, expanding her job as goodwill ambassador of the United States.

VOA: special.2009.01.25

This week,actress and United Nations goodwill ambassador Nicole Kidman spoke at a hearing in Congress.

VOA: special.2009.10.24

Now, one NATO ally asks Turkey to grant access to its shores to deploy missile systems against a Middle Eastern neighbor, and thereby to trade in any hard-earned goodwill in the region and risk its own security.

FORBES: Turkey, Between Rocks and Hard Places

On Thursday, it was reported that China is considering a proposal to set up a regional bank to help its small and medium enterprises invest in Southeast Asian neighbors and fund infrastructure projects in an effort to buy goodwill in the region.

FORBES: China To The Rescue In Africa, Asia And Europe

Results: huge savings in fuel, maintenance and payroll -- and an enormous increase in customer goodwill.

FORBES: Cyber-cement