The purpose of B2B marketing communications is to support the organizations' sales effort and improve company profitability.

B2B市场传播的目的是支持组织的销售和增加公司利润。

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The company is seeking to improve its profitability.

这家公司正设法增加赢利。

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Such centralization would improve profitability by cutting costs and helping the company maintain better supervision of all employees.

这样的话，集中会通过削减成本提高利润，并帮助公司更好地对所有员工进行监督。

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While the mass layoffs may help the company improve profitability and help Nortel better target sales, the company may see even more benefit from the firing of just seven executives.

FORBES: Nortel: Nowhere To Go But Up

The moves come as the Round Rock, Texas-based company is struggling to improve its profitability, even as it slashes prices to keep sales growth on track.

FORBES: Magazine Article

For example, how to improve the profitability of a minerals company, reorganise the head office of a major multinational, or improve the marketing effectiveness of a retailer of consumer goods.

BBC: News | The Company File | Who needs management consultants?