At one time, brand was a kind of asset, a kind of immaterial asset that could create value and had its own value.

同时，品牌也是一种资产，是一种能够产生价值，并且自己也具有价值的无形资产。

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A good logo is not only an immaterial asset for an enterprise, but also it has an irremovable significance in the minds of consumers. Therefore it has definite value for its own sake.

优秀的标志不仅仅是企业的无形资产，而且在消费者心目中有着不可替代的地位，其本身也具有了不菲的身价。

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In various textbooks about asset evaluation, there are few introductions about evaluation of immaterial assets, such as orders for goods of customers, combining labor and marketing channels.

现有资产评估的各种教材中有关顾客订单、组合劳力及营销渠道这些特殊无形资产评估的介绍很难见到。

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Whether the gross domestic product is rising briskly or not at all is immaterial if a particular company is priced at less than its readily ascertainable net asset value.

FORBES: Glitter