In this paper, the essential of IMC is presented based on structural analysis, on which the mechanisms of both robust stability and performance of IMC system are clarified.
从IMC结构分析入手揭示了内模控制的本质,并在此基础上从鲁棒稳定性和鲁棒性能两个方面分析其鲁棒机理。
This IMC had testified the real value of IMC in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises.
用实证论证了整合营销传播理论的实践应用价值,为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons.
整合营销传播方法正盛行于企业主之间。但是为何整合营销传播如此受大多数企业主的欢迎呢?其中有许多原因。
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