As an executive coach, I've seen image upgrades be particularly helpful during transitions—when looking for a new job, stepping into a new or more public role, or changing work environments.

作为一名高管教练，我看到形象升级在过渡时期特别有帮助——当寻找新工作、步入一个新的或更公开的角色，或改变工作环境时。

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American classic leather goods brand COACH, an image with simple, durable and unique style to win consumers.

美国经典皮件品牌COACH，一像以简洁、耐用的风格特色赢得消费者的喜爱。

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For decades the NFL built its image around Vince Lombardi, the quintessential dictatorial coach.

WSJ: In the NFL, Power Shifts to the Players

At State College, the name of a popular football camp-out is now called "Nittanyville, " rather than "Paternoville, " and a famous local mural no longer shows a halo painted above the image of the school's former head coach.

CNN: July 28, 2012 -- Updated 1425 GMT (2225 HKT)

No one has a mental image of Henry (Red) Sanders, the coach who used the phrase first.

NEWYORKER: Notable Quotables