Then, read some of my prior posts, learn that I hate news releases, engage me via Twitter about a topic, learn that Ilovebacon and mustaches, send me an autographed picture of Mr. T, and so on.
In the post, I suggested that instead of sending me the news release blind, INK should have developed a relationship with me, read some of my prior posts, learned that Ilovebacon and mustaches, and send me an autographed picture of Mr. T.