It's no surprise that since my last turn on the Soapbox, the hype surrounding SOAP has continued to rise.

自从上一次谈论临时讲台以来，围绕SOAP的大量宣传仍在继续升温，毫不奇怪。

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The hype surrounding iPhone has prompted many designers across the globe to try their skills with the new mobile medium.

大肆宣传的苹果手机促使全球设计师试用这一新的移动媒体。

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The hype surrounding augmented reality has started to die down, but that's no reason you shouldn't learn how to build your own AR applications.

关于增强实境，各种天花乱坠的宣传终于开始慢慢沉寂下来了，但你依然有必要了解一下如何创建一款你自己的增强实境应用程序。

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Take-up has been hot in the U.S. and Europe with hype surrounding several particular cyber merriments.

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Now I'm here I'm just taking in all the hype surrounding the World Cup.

BBC: Bracken happy to enjoy the ride

Fast forward to 2012, and the initial optimism and hype surrounding crowdsourcing appears to have faded considerably.

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