The last part of this paper takes the combination of Jinjiang hotel group and Xinya hotel group as a case, discussing the background, the motivation and the characteristics of the combination.

第四部分，即本文的最后一部分，以锦江饭店集团与新亚饭店集团的合并为案例，介绍了两集团合并背景，并分析了合并动机、合并特点。

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Shanghai blanc positive communication design team and owner, will be abroad boutique design concept integrated with the hotel's cultural traits, carefully into a theme hotel zhumadian characteristics.

上海勃朗设计团队与业主积极沟通，将国外精品店设计理念与酒店的文化特质融为一体，精心打造成驻马店特色主题酒店。

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Of course, in choosing to enter the hotel's target market, an objective and scientific analysis of the hotel to its own characteristics and the needs of market segments is very important.

当然，饭店在选择可进入的目标市场时，客观而科学地分析饭店自身特点和各细分市场的需求特点是十分重要的。

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