This, however, is not the fashionable opinion in hip tech circles, where admitting a preference to anything besides Gmail is gauche and unseemly, rather like going to an Arcade Fire concert in a Justin Bieber tee shirt.

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The college dropout was an overwhelming commercial and critical success, and West found fans outside hip-hop circles.

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Koushik is already going big-time, at least in underground hip-hop circles.

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