Like nestle India, Hindustan Unilever understands the need to get close to the customer.
与印度雀巢一样,印度利华也深知了解消费者的必要性。
When P&G decided on a big push into India in 2003-04, margins at Hindustan Unilever, Unilever's Indian subsidiary, fell from just over 20% to a little more than 13%.
当2003-04年宝洁决定在印度市场发力的时候,联合利华印度(联合利华的印度子公司)的利润率从超过20%降到了13%多一点。
Hindustan Unilever, one of the largest consumer products companies in India, noted in recent annual reports that "skin lightening continues to be a major area of emphasis" for its skin care division.
印度联合利华,印度最大消费品企业之一,在最近年度报告中指出,在皮肤保养方面,“美肤洁白仍是重中之重”。
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