Perhaps one the most interesting illustrations of the role a brand can play in the recovery or downturn of a company is from the high-tech sector.

品牌在企业复苏或滑坡过程中发挥的作用，或许在高科技行业最能得到生动的阐述。

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But new Mexico is about to get a brand-new ghost town that could be part of a high-tech, green-energy future.

但是新墨西哥州却即将建成一座全新的幽灵之城，这座幽灵城可能会成为我们高科技、绿色能源的未来的一部分。

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SWISH, a high-tech skin care brand from Switzerland.

雪依氏， 源于瑞士的高科技护肤品牌。

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And beyond the necessities, buy high-tech toys, high-end gifts, gourmet treats, and brand name shampoos and attire.

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But despite its strengths and its reputation with its customers, Jennifer Pigg, an analyst with the Yankee Group, a high-tech consultancy, reckons that the lack of a recognised brand could hold Equant back.

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At Nike, the brand's third collaboration with Japanese designer Jun Takahashi has yielded a high-tech running jacket in which the super-ventilated hood and arms can be zipped out of the slim-fitting body.

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