To be fair, most of the time we're just trying to be nice. (When your girlfriend asks if she looks good in hernewdress, most guys--if they know what's good for them--say yes.) Indeed, according to DePaulo's study, such "false-positive" fibs are delivered 10 to 20 times more often than spurious denials of culpability.
She encouraged people to make their own home-made silver ribbons and she even put some in her online store, promising to put any profits toward buying a new Traveling Red Dress since her earlier one was still traveling and tattered from wear.