These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations.

这些例子只是冰山一角，但它们展示了如何帮助客户更好地利用他们的材料，才能改变价值链和业务操作。

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Perhaps you work in McDonalds, helping customers who want a cheap, quick meal.

也许你在麦当劳工作，客人想要吃顿便宜的快餐，你得服务他们。

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Part 1, "Helping customers globalize their IBM Lotus Notes applications," covers these topics

第 1 部分 “帮助客户全球化 IBM Lotus Notes 应用程序” 涉及以下话题

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When delivering information to the community, is it all about you, or does it contribute to helping customers?

FORBES: Demonstrate Your Values In Online Customer Communities

But this is the opportunity for Appirio, whose mission includes helping customers get the maximum value from cloud implementations.

FORBES: Appirio Raises $60M to Take on Accenture

"Helping customers discover great digital content at retail is what GameStop does best, " said Jim Ryan, CEO Sony Computer Entertainment Europe.

ENGADGET: Sony to sell downloadable content at GameStops in Europe and Australia