He retained the chairmanship of Heineken's holding group until last November.

ECONOMIST: Freddy Heineken

Like Heineken, Diageo is a core holding in Sizemore Capital portfolios as a long-term play on the rise of the emerging market consumer.

FORBES: Bond Investing. JAMES Bond Investing.

The whole squad are due to assemble at a holding camp in Surrey the week before departure, but if Munster and Cardiff Blues both reach the Heineken Cup final on 23 May, 14 Lions will be involved in that.

BBC: O'Connell handed Lions captaincy