The brandisanumbrella, hehas a product to participate inmarketcompetition, improve product qualityandcorporateimage, to protect the interests of consumers.
His Fininvest holding company has AC Milan under its vast umbrella, and in an interview just before his departure he suggested he might become the president of the football club once again - three years after being forced to give up the role due to a conflict of interests in the wake of his 2008 election win.