So the next time all you marketers out there break into a happydance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.
The 37-year-old mother of two says she is drawn to the style of music and is happy to travel to do Zumba dance routines with 8, 000 other conventioneers to live music performed by artists like Wyclef Jean and Vanilla Ice.