The idea of promoting happiness spread over the country like a huge grin early this year when provincial governments began laying out their own five-year plans. Guangdong province declared it would become “happy Guangdong”. Beijing (which is a province-level administration) said it wanted its citizens to lead “happy and glorious lives”. Chongqing municipality, another province-level area, said it wanted its people to be among the happiest in the country. Officials now often talk of setting up “happiness indices” by which government performance should be judged.

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