"We began looking for examples of couples that struck as very authentic and believable in a moment that captured some bit of intimacy, " Hamm said.

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With same-sex weddings becoming more commonplace, the timing was right, said Hamm, whose company has been providing information and vendor services to same-sex couples for more than a decade.

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By dint of his 73% ownership of Continental, which he took public in 2007, it can safely be said that Hamm directly owns more oil and natural gas than any other American.

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