Apple, whose iPhone sales account for nearly half the firm's total sales, reported a 40 percent gross margin, or the percentage of sales left after subtracting the cost of goods sold.

苹果公司，其iPhone销量几乎达到公司总销量的一半，报告显示他们也有40%总差额，即减去已售货物消耗后的销售剩余比例。

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It appears that a higher percentage of iPad sales does bring down the total gross margin.

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As a result, sales of used videogame products were 24.7% of fiscal 2007 (ended January 2007) sales, but represented 44.3% of total gross profits.

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Though shrinking due to piracy and streaming services, DVD sales generally make up a large percentage of the total gross for a movie studio, and animated films tend to do particularly well in this area.

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